Internet Marketing Packages
Over 81% of your prospects will search the Internet for what you offer.
Will they find you or your competitors?
Search Engine Optimization (SEO) is the process of bringing more qualified prospects to your website through the most popular search engines.
The 3 Most Important Reasons Your Business NEEDS Search Engine Optimization
Willetts' 4 Critical Steps for Highly Effective SEO
Our SEO services are based on what we know to be the most effective ways to bring more qualified visitors to your website through search engines. We employ the following SEO steps:
Strategy & Initial Optimization – Our initial on-page SEO is everything the spiders see on your website that affects your rankings. Our process starts with a keyword discovery process that focuses on achievable primary keywords. The approved keywords are embedded into your meta tags, which help Google and other search engines organize and rank information.
Ongoing Linking & Optimization – The more credible the links to your site from other sites, the more your rank increases. Rank affects both your "TrustRank" and "PageRank," both terms coined by Google. Relevant and effective link building through partners, articles, press releases, bookmarking, Blogs, reference sites, etc., is one of the most important factors in your search marketing.
Content Marketing – Through articles, press releases, blog posts, landing pages, and more, we are able to enhance your ranking in your industry. Content is written for submission to industry channels and social news sites such as Digg, Reddit, and StumbleUpon, and is promoted through Facebook, Twitter, Google Buzz and LinkedIn, etc. Press releases are distributed via high-ranking paid releases through PRWeb, which opens the doors to thousands of industry targets, regional targets, syndicated feeds, AP News Wire, Google News, Yahoo News, eMediaWire, and more. Releases include keyword anchor text, an embedded image, social bookmarking features, and other SEO-related functionality. Reporting on page reads, impressions, search engine traffic, and search terms is included. (Advanced reporting and embedded video are available for an additional charge.)
Reporting & Analytics – A very important part of your online success is to meet with experts and review your site analytics. As part of these programs, our experts will look at your traffic, the referring sites, keywords, which pages are working and which are not, and much more. We will discuss your current engagement plan and see if it needs updating or fresh ideas. We will also consider new strategies, techniques, trends, etc., and decide together what site enhancements may be needed to improve both traffic and conversions.